OPPO

he idea of the campaign aims to shift the focus from self-admiration to expressing thoughts - your vision. Each of the microfilms of the project explores creativity itself - the process of coming up with an initial idea, finding the shot and the significance of such a shot for the creator. The campaign for OPPO Reno3 series is three documented stories of what lies behind a beautiful phone-camera shot. So, Alexander Mazurov, a photographer, spoke about personal memories during the shooting of the meteor shower, Yevgeny Ches, a graffiti artist, spoke about the importance of details in the experimental installation, and Oleg Ternovoy, a popular singer, spoke about the role of fans in creating songs.

Each of the three influencers not only shared their inner world, but also captured the concept that is associated with it using modern technology. “Clear shots” of OPPO Reno3 series smartphones. This campaign is Serviceplan Group's first project with OPPO since winning a regional tender last December, in which the network was represented by Russian, Chinese and Polish offices. The joint work of the departments helped to develop a concept that is a synergy of creativity and technology.

All communication KPIs have been met: a large number of video views, a high level of interaction.

In addition, OPPO brand awareness has been improved and OPPO Reno3 brand awareness has been increased.