AEROFLOT BONUS

How to remind people of you, attract new members and stand out from the clutter in the pre-New Year period, when advertisers' media activity reaches its maximum values?

The most optimal way is to involve them in gaming activities. As a part of the Aeroflot Bonus New Year campaign, a gaming platform with exciting mechanics was developed. According to its premise, Santa Claus, flying over the Earth in a sleigh, got into a snow storm and scattered gifts. Users had to guess where the gifts were dropped using suggested images from panoramic Google maps, and mark this place on the map. The more accurately he marked the place, the more game points they earned. Additional activities in the form of mini-games and quizzes helped to get even more points, informed about the benefits of the program and encouraged users to purchase tickets.

334,000 users took part in the game and played more than 600 thousand times, n average spending over 12 minutes on the site. And every second user came back later. Users actively shared information about their activity on social networks, thereby helping to attract new members and increase the awareness of the program. All these results were achieved without additional budget, using only owned communication channels of Aeroflot.