Only the best chicken
Petelinka is the leading domestic brand in the super-plus segment. The raising of the birds on the farm and the production of the product meet the highest quality requirements.
Therefore, the heroes of communication are chicken who undergo strict selection and control, eat grain feed, grow without growth hormones, know everything about freshness and purity, and therefore can rightfully be considered the best.
To get away from the classic category communication, we made an animated format with vivid memorable characters, telling about the product in a non-trivial way.